Born in Lund.

Studied international business in Gothenburg.

Felt trapped in a short-lived corporate business career and left to pursue more creative endeavours. 

Started as Swedish distributor at Diesel were he soon became the Global Marketing Director, overseeing brand’s exponential growth and iconic “successful living” campaigns. Moved to NYC to launch Diesel in USA.

Started to design his own label, J.Lindeberg, which was the first Swedish fashion brand to do runway shows in Milan and parallel inspired the establishment with a new modern look of golf fashion.

Collaborated with Justin Timberlake in LA, as his stylist and as Creative Director of his William Rast brand.

Started BLK DNM in downtown NYC as a personal creative project. The brand became known for denim, leather jackets and campaigns, which is when Johan first picked up the camera as a photographer.

Continued to develop his photography, from personal projects across the world, to editorials in magazines and campaigns for brands like Absolut, as well as for Brilliant Minds symposium in Stockholm.